If you are just starting out with marketing on the internet, do you have a marketing plan? Why have a marketing plan? Let’s be clear, you need to know where you are going otherwise you will become overwhelmed.
Failing to plan is planning to fail. You have heard this. You wouldn’t take a long uncharted journey in a car without knowing the directions. Most people fail in internet marketing due to dabbling and doing too many marketing strategies at once. If this is you then stop!

It’s not about chasing shining balls. It’s about designing an affordable balanced marketing campaign. Using only paid marketing will cripple you unless of course you have a stack full money to throw at it. Most people however quit because they run out of money - spending themselves out of the game. If this is you then it’s time to have a Marketing Strategy Plan.

Take time to research a paid campaign. You will need to be looking for a return on your investment. In other words, it’s no good spending on advertising a product or service if the money received is less than that paid out.

If you are using a paid method then you should not need to have to worry about your budget. Equally, I would suggest you use a free method i.e. videos, articles, press releases etc.

Set up a 90 day plan. Most people try for only 2 to 3 weeks then give up when they see no results. Focusing on 90 days will allow your marketing strategies to start to work. Free marketing especially takes time to become ranked in the search engines as this area is very competitive. Everyone wants results for free!

Month 1 is much about choosing your marketing methods and if a newbie marketer, I would suggest one paid method and one free method. This first month will comprise learning and trying.

During month 2, you should be seeing a few winning campaigns – if you are getting it right.

In month 3, you will be getting results through your winning campaigns.

Moving ahead of time, i.e. by 6 months, you should be seeing leads being generated on a daily basis with a number of these converting. Now you are on your way to being a master marketer.

As said, start off with two marketing methods, become good and then become great. Two strategies should give you 90% of the results.

Accept you will make mistakes along the way, may have to take risks and find it is hard work. No one said it will be easy. However, it does not matter if it actually takes 6, 9 or 12 months before you see the expected results. The key is to have a plan and stick to it.

We can all aspire to achieve better things. It may be a case of changing direction and doing something you have never done, but always dreamt of. I’m helping people to think positively about the future and how best use their time. I believe that people can find a way within to pursue an idea and a vision. We all have the ability to take control of our lives, but many just don’t know it or know how.

My name is Gary Oakes and I have established a 3 in 1 solution to help anyone who is looking to start an income opportunity through the comfort of ones own home. Step 1 is to develop the passion and drive – set expectations. Step 2 is much about internet marketing techniques (free information). Step 3 provides an opportunity to work from home. The website is full of information and you will not see such valuable information contained all in one place to help you. The journey starts by following this simple link to Marketing Strategy Plan.

There is no commitment or expense to view the free material available to help you, and you never know, this might be the very thing you are looking for!

Are you one of the many people around the world who is working from home through one of the direct sales businesses? Where ever you are with this, are you clear who your audience is? If in the Multi Level Marketing sphere selling lotions, potions, pills and vacations, then my guess is you still knock on doors, talk to the family and friends as well as to hold house and hotel meetings. If the case then basically you are fishing in the hope you catch a bite and 95 - 99% will not be interested in your bait.

We all know what it is like. Someone knocks on your door or calls you on the phone trying to sell something. How often do you look for an excuse to avoid the conversation? I know of people who will just close the door or put down the phone without a word said. Despite this, people are on the lookout for bargains, ways to save money or ways to solve their pain. It’s just a matter of finding them with the right solution.

Back to Multi Level Marketing Opportunities, once you have given your pitch, how many come back with the question similar to: “How much will it cost me?”, “is it one of those pyramid things”, “so you are wanting more money”, “It must be a scam”.

But wouldn’t it be better if you could target an audience who were actually interested in what you have on offer? So how do you find those people who:

•   Have a burning desire to be successful in a home business
•   Have money to invest in their future
•   Are successful people already, but looking for a change?
  

You need to find people who are prepared to listen and who will show less resistance to buy.

The first thing to do in your business is to understand who you are marketing to. There are a number of common profiles. For instance, there are the drivers, the go getters in life. There are also the high achievers and successful people.

The starting point when thinking about your audience is to think with the end in mind then reverse engineer the marketing. In other words understand what the people will end up with, whether a product or service or both and think about how best to make that connection – what you may need to say and do.

If looking for people to establish a home business and not to just buy your products then the following profiles apply:

•   Existing business or forma business owners
•   Real estate investors
•   Network marketers/MLMs
•   Corporate execs (CEOs, sales execs)
•   Internet marketers/affiliate marketers.
  

Be clear that you may think people join because of the money, but really it generally comes down to circumstances; wanting to fire the boss, escape the 9-5 rat race, wanting to put their children into private education, want to be at home to look after the children etc. See where I’m coming from. It’s for these reasons people are on the search for ways to relieve their pain.

Why not go back to think about what got you started, then put this into the mind of a prospect. There will be others with similar circumstance to yours so consider the following to help you identify your audience:

•   Sex (male/female)
•   The age group
•   What one might be doing for a living
•   Monthly income
•   What bothers you
•   What excites you (your dream)
•   What keeps you awake at night
•   What books do you read
•   What is my number 1 problem that I’m prepared to pay to solve

By completing the above, you effectively identify your target audience, people who you can relate to because they are similar to you. Basically they believe in what you believe.

Now the exciting part of this journey has two strands. You will need to learn to become a leader and learn how to market. They both can be done together. Being a leader means you will have an authority with power in your voice to make that connection with people. When connecting with a prospect they will get that feeling of wanting to follow you.

In terms of marketing, I’m going to recommend internet marketing. Why? Because there are a number of marketing methods, paid and free, that can be used to reach out to anywhere in the world. Choose on or two methods and produce ads targeting the audience you described above. Once they click on your ad, give them more details either through a capture page (landing page, squeeze page) or via your own website. Make sure there is an opt in box (a place for the prospect to leave their details) so that the prospect can reach out to you if your site makes that connection. 

Stop fishing and learn to connect with people who really are interested in what you have to offer.

We can all aspire to achieve better things. It may be a case of changing direction and doing something you have never done, but always dreamt of. I’m helping people to think positively about the future and how best use their time. I believe that people can find a way within to pursue an idea and a vision. We all have the ability to take control of our lives, but many just don’t know it or know how.

My name is Gary Oakes and I have established a 3 in 1 solution to help anyone who is looking to start an income opportunity through the comfort of ones own home. Step 1 is to develop the passion and drive – set expectations. Step 2 is much about internet marketing techniques (free information). Step 3 provides an opportunity to work from home. The website is full of information and you will not see such valuable information contained all in one place to help you. The journey starts by following this simple link to Multi Level Marketing Opportunities.

There is no commitment or expense to view the free material available to help you, and you never know, this might be the very thing you are looking for!

Imagine you were lucky to be picked to take a short flight in an F16 fighter aircraft. A chance in a lifetime. One can imagine the excitement. In a commercial plane you reach 10,000 ft in about 5 to 7 minutes. An F16 going straight up reaches 12,000 ft in 2 ½ seconds. Such a flight pulls 6 ½g. This would be uncomfortable for many of us despite the thrill.
The pilots are always the ones that get the glory and experiencing such a flight can probably see why, but getting a pilot airborne is down to teamwork; a dedicated, committed and devoted team of people.

Although most of us know results are gained through teamwork, many don’t give enough credit to all that are involved in getting results. Occasionally you may get a lucky break - maybe? Success is down to one thing, not capacity, not our own brains, not how good your product is, but the value in what we are doing and committed to help.

There are responsible people on our teams that do not bring glory and who’s impact will never be seen and never be known until it is too late. We know they are there and maybe the people who we take for granted. We should respect those that are not so glorious.

So what is Leadership? Adapting to situations, adjusting to style of leadership to situations is not leadership, but management. Leaders have one thing – followers. These followers are not forced, but are willing. These are the people who raise their hand and follow you. They believe in what you believe. They are inspired by you and your actions. They are enthused by the value you offer. You need to become a leader especially when looking to be successful with Ideas Working From Home.

People in Apple are mission focused. Just believe in the hype. Steve Jobs (Co Founder and the forma CEO of Apple) was not special when he started his company. Other successful entrepreneurs like Mike Dell, Howard Shultz, Bill Gates etc when they founded their companies had great ideas, were great visionaries and were all committed to a cause greater than themselves and inspired others to join them. So why did Steve never lose this inspiration where the others have? The upshot is Steve is dying with cancer.

Think about when people are carefree. When we are children and teenagers, nothing bad can happen to us. We don’t care. As we become more experienced as adults, we lose it as we become embellished in the traffic of life. So when do we get this carefree feeling back? When we get old. An old person will tell you what they think and they don’t care either. An older person is more concerned about their legacy.

Young people think about their future (what to give) whilst the old people think about what they leave will behind. Between these stages, we are fearful and fear holds us back.

The more we became obsessed with our business the more we become disconnected from life. We hide behind screens, measure numbers, look at sales, revenues, complex costs and rearrange the numbers to make them go the way we want them to go – tell a story. Do you find this? One plays with the numbers to make them look good or as bad as they want – that’s what we do.

You maybe selling a product or service, but many are not interested in the technology, but more interested to know how it can benefit them! ‘Will it help me, make something easier, simpler or bring a level of enjoyment’.

How do you improve someone’s life? By providing value. Value is a feeling. People will get that feeling through senses. All the best ideas are based on what people have experienced. The best are built by people who have suffered in one way or another. This is truly bringing value.

Excel was developed by Microsoft as they needed a way to track numbers. They thought it was so good they put it on the market.

99% of businesses are founded by an individual or a group of people who innovated the idea to solve their problem. On that idea they built a company.

The companies that struggle, keep throwing money at the problem and are likely to go bankrupt as those that ‘saw an opportunity in the market’. This is not adding value, but wanting to make money. For these people, everything is me, me, me. How do I get rich? How do I lose weight – etc rather than how do I help the person next to me to lose weight or how do I help the person across the road to become rich.

Simple things can help people. For instance, the whistle with the little ball in was a problem to a referee. The ref got tied with the ball filling up with spit. To overcome this pain, he developed a whistle without a ball in it. Has he been rewarded for fixing this problem? The fact he is now a millionaire may give the answer away.

Problems are all around us. You share in the pain so why not be the one to come up with the solution and share this solution with others.

Be willing to help someone today.

We can all aspire to achieve better things. It may be a case of changing direction and doing something you have never done, but always dreamt of. I’m helping people to think positively about the future and how best use their time. I believe that people can find a way within to pursue an idea and a vision. We all have the ability to take control of our lives, but many just don’t know it or know how.

My name is Gary Oakes and I have established a 3 in 1 solution to help anyone who is looking to start an income opportunity through the comfort of ones own home. Step 1 is to develop the passion and drive – set expectations. Step 2 is much about internet marketing techniques (free information). Step 3 provides an opportunity to work from home. The website is full of information and you will not see such valuable information contained all in one place to help you. The journey starts by following this simple link to Ideas Working From Home.

There is no commitment or expense to view the free material available to help you, and you never know, this might be the very thing you are looking for!

What do you know about empowering? Empowering comes from knowledge, wisdom and authority. So why don’t we apply this on a daily basis? We have an enemy and the enemy is that little person inside your head – the one that has grown up with us.

Sometimes it does feel like a battle. You want to do one thing but your mind fights against this. It is like having a war raging all around us. Most people are not aware of it and just get on with life.

Say for instance you did want to change your ways and days to pursue say an income producing opportunity i.e. pursing Ideas Working From Home. If you are not accustomed this then you will need to change. This will be the first battle. Secondly, the people around you, your friends and family will plant seeds of doubt – the second battle. It’s not surprising then why making changes can be very difficult.

 Thoughts affect our emotions. We feel the way we think. You need to learn to guard against unwanted thoughts - especially negative and depressing ones. Learn to put gratitude back into your life. If what you see and hear is not inspiring – change your thoughts. Record the good things in your mind. Think about what you are thankful for.

Success and failure starts in the mind. Successful people on a daily basis visualise and meditate on their goals. This sets the tone to how you think. How do you feel when you visualise your goals? This has to be a great feeling. You just need to get into that space.

Accept the fact we do choose our thoughts. You decide what you think and feel. The people around you may battle with your mind, but learn to blank this out. Don’t let the negative or destructive stuff around you to penetrate your thoughts. Such stuff will affect your emotions and affect your actions - sapping the energy, losing motivation and introducing negativity.

Life is without doubt challenging. Even when we get knocked down occasionally, we need to learn to get up again. How quick you get up is down to you. You need to recognise the only person to change things is you.

Take responsibility for your own action and thoughts. Stop blaming others. To a large extent, we are in charge of our destiny. Think positive thoughts and you will be propelled into incredible greatness. Watch how you become empowered.

People give up too easily. Instead of persevering, they become discouraged with the struggle and the challenges. “I’ve tried, but just can’t seem to go any further”. Is this you?

Find a way through adversity. If knocked down, don’t stay down. Be determined to be good at what you want to do. Work your way through the challenges. Get up in the inside. Our circumstances may push us down, but stand up in the inside.

Stand firm. You may be in a situation where you believe you have done your best and it is time to stop - to quit! Just say No! Keep the faith. Don’t lose confidence. Get up – battle with your will and mind. Maybe you are working around the wrong people who are bringing you down, making you feel bad about yourself, mistreating you. Don’t become discouraged or depressed, move away into the space that is going to help you. Stand up in the inside. It’s about your will. No matter what you are going through or how difficult it may seem, stay standing. Act on your will and not your emotions.

We can all aspire to achieve better things. It may be a case of changing direction and doing something you have never done, but always dreamt of. I’m helping people to think positively about the future and how best use their time. I believe that people can find a way within to pursue an idea and a vision. We all have the ability to take control of our lives, but many just don’t know it or know how.

My name is Gary Oakes and I have established a 3 in 1 solution to help anyone who is looking to start an income opportunity through the comfort of ones own home. Step 1 is to develop the passion and drive – set expectations. Step 2 is much about internet marketing techniques (free information). Step 3 provides an opportunity to work from home. The website is full of information and you will not see such valuable information contained all in one place to help you. The journey starts by following this simple link to Ideas Working From Home.

There is no commitment or expense to view the free material available to help you, and you never know, this might be the very thing you are looking for!

Have you come across the term ‘board of directors’ in respect to helping you enjoy and fulfil your life? Your board of directors are those people who you look up to, seek inspiration, advice, guidance and direction. These are the people you can count on in your life to help you out of awkward situations and to be their when you want to talk. It is so easy to get lost in the fog of life, so having people you trust on your board can help you maintain that forward thinking and prosperous mindset.

Without the board, you are on your own. In this case how do you see yourself and how do you make your way through the traffic of life? Do you believe in yourself? Do you believe you have what it takes to take control and seek what you want? You are unique therefore have been created to do great things. You have been gifted with insight, talents, ability and wisdom. You have everything you need to reach your dream or destiny.

If you are looking to become an entrepreneur, a leader, starting your own business then you need ideally you need mentor or mentors and these are your board of directors - surrounding yourself with people who have the same vision. Equally you need to believe in yourself especially if looking for ideas to build a business Working From Home.

Let’s interject with a short story.

Years before transatlantic flights were common, a man wanted to travel from Europe to the US. He worked hard and saved his money. Eventually he had saved enough to board a cruise ship. The trip at that time took between 2 to 3 weeks to cross the ocean. Having spent nearly all his money on the fare, he purchased a suitcase and filled it with cheese and crackers.

During the voyage, when it came to eat, he would make his way to the dining area, but instead of sitting at a table, crouched in a corner to eat his cheese and crackers. This routine went on day after day. He could smell the food being served up. Where many were complaining how full they were, he could only wish for the day to have a decent meal. But he had no extra money.

Towards the end of the trip and nearing the US, a man walked over to the person sitting in the corner and pointed out he had noticed him time and time again avoiding the good food and eating his cheese and crackers. He asked why he didn’t want to eat in the banquet hall with the others. The man in the corner felt embarrassed and explained how he only had enough money to buy a ticket for the journey across the ocean and had nothing left to buy food.

The gentleman replied, “Sir, didn’t you realise the food was included in the price of the ticket. The meals have already been paid for”.

When I first heard this story, how many people do you know have missed out and retreated into the corner. The man in the story had a goal, but he failed to address his shortfalls. True story or not, I feel this is not untypical of people making their way through life.

Are you a person sitting in the corner eating cheese and crackers or do you dine at the table? Don’t hold back. Take in the big picture. Develop a positive mindset, encircle yourself with positive and inspirational people (Your board of directors), take risks, believe and go out and do what it takes to get you to where you want to be.

Learn to play to win. Go out and change your ways and days today.

We can all aspire to achieve better things. It may be a case of changing direction and doing something you have never done, but always dreamt of. I’m helping people to think positively about the future and how best use their time. I believe that people can find a way within to pursue an idea and a vision. We all have the ability to take control of our lives, but many just don’t know it or know how.

My name is Gary Oakes and I have established a 3 in 1 solution to help anyone who is looking to start an income opportunity through the comfort of ones own home. Step 1 is to develop the passion and drive – set expectations. Step 2 is much about internet marketing techniques (free information). Step 3 provides an opportunity to work from home. The website is full of information and you will not see such valuable information contained all in one place for free being available to help you. The journey starts by following this simple link to Ideas Working From Home.

There is no commitment or expense to view the free material available to help you, and you never know, this might be the very thing you are looking for!