Today we live in aworld full of brands. They are everywhere we look. You will be wearing one,driving one, using one, eating or drinking one. I think you get the message.
Believe it or not,you too are a brand. Let’s explore the ‘Brand You’ and explore how branding in marketing can help you inlife and in business and making this a key element of any– driving those Marketing Strategy Plan.
‘Brand You’ iswhat you are personally known for. What customers, friends and family say aboutyou when you are not around – the positive as well the negative. Your brand iscreated everyday through your actions.
A brand iscompletely different to the organisation or company you represent. A person maycome into contact to you through your company. However, they may prefer comingback to you because of what you as a person has to offer – being loyal to you.
So with all thedifferent brands out there amongst the competition, how do you promote yourbrand? What makes you standout! How do you brand yourself as the number1 home business in the industry? How do you define yourself so that prospects see youas the best solution to their needs? How do you become the ‘Star Bucks ofCoffee’, or the ‘McDonalds’ of fast foods?
Let’s explore how to establish a brand.
Defining ‘Brand You’.
First considerwhat ‘Brand You’ looks like today. Secondly, what do you want to be!
You need toconsider what are your core values and beliefs. What you feel you stand for. Ifyou find this hard to define then it maybe worth listening to how others defineyou – how do others see you.
When defining thebrand, you really need to think about you. You need to understand yourself inorder to be able to promote yourself. Forget where you work, your title orposition. What is unique about you! What have you accomplished to be able toshare with others! What do you want to be remembered by!
Understand yourbrand today and determine if there are gaps. Understand also where you want tobe.
Create the ‘Brand You’ statement.
This is a promiseyou can make to yourself and others from the prompts above.
Write a sentenceof your core values and beliefs that make you stand out from your competition.
For example: ‘Mysuccess and my fulfilment comes by serving others. The true joys in helpingothers help get what they want’.
Whatever thestatement, it needs to be authentic and true to you. Your brand will matureovertime. Make a start. keep it simple, relevant and believable. The brand willmake you different.
Build your brand.
So how do youbuild your brand? Well it starts with reputation so what’s yours? Do you knowhow people perceive you, what they say about you, or do you think you know?Does it reflect your personal brand statement? Are you reliable, credible,honest, loyal and knowledgeable? You will build your reputation by becomingknown. Again, this is in addition to your work. Do you ever interact withpeople who know your brand? People will always be watching you and decidingwhether they like what they see. Once you are aware of your brand then you canincrease visibility.
Take positiveaction to get known! Write articles, put out press releases, produce videos,join groups and write a blog. There are endless opportunities. Build a networkof followers and this can be achieved through the social media like Facebook,Twitter, etc. In turn you will get a network of supporters who will tell others– word and mouth advertising. Your brand could grow beyond your reach.
When in sales andmarketing, whether working from home, in a small business or to promote lucrativebusiness ideas, to help your business thrive then advertising and getting people toknow your brand is so important. This article hopefully makes this clear. Assaid, it’s not about the company you work for, but about you!
Make decisions andtake action to who you want to be and not focus on the money or having power.
Here are 5questions to help you make your brand statement:
1. What word doyou want people to use to describe you?
2. In you opinion,what is your strength?
3. What personalquality does your customer expect from you?
4. What do yourcolleagues respect about you most?
5. What onequality would you like to incorporate into your reputation?
So there you haveit. You have created ‘Brand You’. Now apply it!
My name is GaryOakes and as a business coach, not only am I helping people to market their ownbusiness, but encouraging people to start. I’m a believer that people can finda way to build a small business in their own time, to think positive and aimfor a vision and dream. We all have ideas and the ability to take control ofour lives. I’m giving away freematerial to help one get started in any small business looking to market on theinternet. Follow some really simple techniques. Start your journey by followingthe link to Marketing Strategy Plan.
It does not costyou anything to make enquiries, and you never know this might be the very thingyou are looking for.
Believe it or not,you too are a brand. Let’s explore the ‘Brand You’ and explore how branding in marketing can help you inlife and in business and making this a key element of any– driving those Marketing Strategy Plan.
‘Brand You’ iswhat you are personally known for. What customers, friends and family say aboutyou when you are not around – the positive as well the negative. Your brand iscreated everyday through your actions.
A brand iscompletely different to the organisation or company you represent. A person maycome into contact to you through your company. However, they may prefer comingback to you because of what you as a person has to offer – being loyal to you.
So with all thedifferent brands out there amongst the competition, how do you promote yourbrand? What makes you standout! How do you brand yourself as the number1 home business in the industry? How do you define yourself so that prospects see youas the best solution to their needs? How do you become the ‘Star Bucks ofCoffee’, or the ‘McDonalds’ of fast foods?
Let’s explore how to establish a brand.
Defining ‘Brand You’.
First considerwhat ‘Brand You’ looks like today. Secondly, what do you want to be!
You need toconsider what are your core values and beliefs. What you feel you stand for. Ifyou find this hard to define then it maybe worth listening to how others defineyou – how do others see you.
When defining thebrand, you really need to think about you. You need to understand yourself inorder to be able to promote yourself. Forget where you work, your title orposition. What is unique about you! What have you accomplished to be able toshare with others! What do you want to be remembered by!
Understand yourbrand today and determine if there are gaps. Understand also where you want tobe.
Create the ‘Brand You’ statement.
This is a promiseyou can make to yourself and others from the prompts above.
Write a sentenceof your core values and beliefs that make you stand out from your competition.
For example: ‘Mysuccess and my fulfilment comes by serving others. The true joys in helpingothers help get what they want’.
Whatever thestatement, it needs to be authentic and true to you. Your brand will matureovertime. Make a start. keep it simple, relevant and believable. The brand willmake you different.
Build your brand.
So how do youbuild your brand? Well it starts with reputation so what’s yours? Do you knowhow people perceive you, what they say about you, or do you think you know?Does it reflect your personal brand statement? Are you reliable, credible,honest, loyal and knowledgeable? You will build your reputation by becomingknown. Again, this is in addition to your work. Do you ever interact withpeople who know your brand? People will always be watching you and decidingwhether they like what they see. Once you are aware of your brand then you canincrease visibility.
Take positiveaction to get known! Write articles, put out press releases, produce videos,join groups and write a blog. There are endless opportunities. Build a networkof followers and this can be achieved through the social media like Facebook,Twitter, etc. In turn you will get a network of supporters who will tell others– word and mouth advertising. Your brand could grow beyond your reach.
When in sales andmarketing, whether working from home, in a small business or to promote lucrativebusiness ideas, to help your business thrive then advertising and getting people toknow your brand is so important. This article hopefully makes this clear. Assaid, it’s not about the company you work for, but about you!
Make decisions andtake action to who you want to be and not focus on the money or having power.
Here are 5questions to help you make your brand statement:
1. What word doyou want people to use to describe you?
2. In you opinion,what is your strength?
3. What personalquality does your customer expect from you?
4. What do yourcolleagues respect about you most?
5. What onequality would you like to incorporate into your reputation?
So there you haveit. You have created ‘Brand You’. Now apply it!
My name is GaryOakes and as a business coach, not only am I helping people to market their ownbusiness, but encouraging people to start. I’m a believer that people can finda way to build a small business in their own time, to think positive and aimfor a vision and dream. We all have ideas and the ability to take control ofour lives. I’m giving away freematerial to help one get started in any small business looking to market on theinternet. Follow some really simple techniques. Start your journey by followingthe link to Marketing Strategy Plan.
It does not costyou anything to make enquiries, and you never know this might be the very thingyou are looking for.
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